My Twenty Three Year Old Why // BUILD

In the last post I gave an overview on the difference between and brand and a business.  If you didn’t get to read that, go there first; then come on back here. 🙂

Have you heard people talking about “Your WHY?”  It seems to be a bit of a buzz in the female entrepreneur realm right now.  Well, it’s important…that’s why.  lol.

When I set out to start my first business at the ripe age of 23 my initial WHY was:  Because I love taking pictures and I can make money doing it.  Let me tell you, if that was the extent of my why, I would have ducked out about a year into it when I was drowning in photoshop tutorials, articles about “how to customize a blog footer”, and a rather thick stack of receipts/bills/paperwork that hadn’t been attended to yet.  For a “photography” business, I wasn’t doing as much photography as I was office and computer work! ugh.

But as I shared in my story, 2 years into marriage we were unexpectedly pregnant.  A few months after our son was born my “side gig” turned “main gig” because we faced tragic health situations on both sides of our families, effectively taking my mom and mother-in-law out of my full time job, child care rotation.   So my WHY suddenly became a lot deeper then, “I’m good at it.”

Ultimately, giving all our kids the best life we possibly can… one that’s full of adventure, deep relationships, and service to those around us, is our why, and it drives us to keep pushing no matter how in over ours heads we may feel at times.

Pursuing big scary dreams, stepping out to become an entrepreneur, and then building a sustainable business/non-profit/movement is HARD work.  A LOT of HARD work… But absolutely worth it.

But back to the WHY… and what the heck does this post have to do with your brand!?!  Well, knowing and “selling” your WHY is a huge part of building a great brand!  Your WHY isn’t only an internal thing for you that will keep you moving forward, it’s also a tool you can, and should, use to connect with your customers/clients.  People do business with people, not companies.

To read a bit more about this, and 2 other big keys to building an irresistible brand, grab the FREE Download below!

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Creating a Compelling Brand // BRAND CLARITY

 

A Business or Brand?  How do you view what you do?

When you think of the word “branding” what comes to mind?  Logo, colors, fonts, and cute little design elements?  If that is the extent of your company’s “branding” you likely…

struggle to consistently get “ideal” clients/customers– eager to spend money with you.

Aimlessly “re-brand” based on the current trends/fads/styles, and/or what others around you are doing.

Have a message out in the marketplace that isn’t clear and focused enough, maybe even confusing, and therefore probably not reaching your ideal customers.

Work way too hard for each sale, and end up under paid and under appreciated for the skills and talents you offer! 

All this is because you may have been misinformed about what “branding” really is.

Here’s the difference between a BUSINESS (with a logo, and color & font schemes) and a BRAND…

A business is an entity that makes/sells goods, and/or provides services for money, ie: engaging in commerce.

A Brand is a compilation of images, copy (words), and perceptions that distinguish your product/service from your competitors?  In other words… The promise of what will be experienced by and delivered to your customer.

See the difference?  It’s the total package!

Clarifying who you are as a BRAND, not just a business will be the engine that drives your business exactly where you want it go!

Imagine having those ready to buy, ideal customers every time… you know- the ones that are super easy and fun to work with, trust you explicitly, and are ready to pay you the $$$ that you are worth?  Yes, those customers! 

Remember this: Good branding makes the company feel understood; GREAT branding makes the customer feel understood.

Your branding is the primary way you connect with your customer, and when your ideal/target customer feels heard and understood, they are eager to buy!   Recently, I came across a video for a company that I have used for a few years now- chatbooks.  I think they nail it on the head for making their customer feel understood.   Plus it’s just hilarious, and so spot on to my life… well add in 2 more kids… but who’s counting!?!

So what makes you/your business unique?  Take a few minutes to jot down some thoughts on that; write it nice and big and post in up in your office.  These will be important things that you will want to highlight in your branding/marketing efforts.

Whether you think your brand could use a little spruce up or possibly a huge makeover, our FREE brand inventory quiz is a great place to start to see where your business is at along the path to becoming a cohesive money making brand! 

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