Have you heard people talking about “Your WHY?” It seems to be a bit of a buzz in the female entrepreneur realm right now. Well, it’s important…that’s why. lol.
When I set out to start my first business at the ripe age of 23 my initial WHY was: Because I love taking pictures and I can make money doing it. Let me tell you, if that was the extent of my why, I would have ducked out about a year into it when I was drowning in photoshop tutorials, articles about “how to customize a blog footer”, and a rather thick stack of receipts/bills/paperwork that hadn’t been attended to yet. For a “photography” business, I wasn’t doing as much photography as I was office and computer work! ugh.
But as I shared in my story, 2 years into marriage we were unexpectedly pregnant. A few months after our son was born my “side gig” turned “main gig” because we faced tragic health situations on both sides of our families, effectively taking my mom and mother-in-law out of my full time job, child care rotation. So my WHY suddenly became a lot deeper then, “I’m good at it.”
Ultimately, giving all our kids the best life we possibly can… one that’s full of adventure, deep relationships, and service to those around us, is our why, and it drives us to keep pushing no matter how in over ours heads we may feel at times.
Pursuing big scary dreams, stepping out to become an entrepreneur, and then building a sustainable business/non-profit/movement is HARD work. A LOT of HARD work… But absolutely worth it.
But back to the WHY… and what the heck does this post have to do with your brand!?! Well, knowing and “selling” your WHY is a huge part of building a great brand! Your WHY isn’t only an internal thing for you that will keep you moving forward, it’s also a tool you can, and should, use to connect with your customers/clients. People do business with people, not companies.
To read a bit more about this, and 2 other big keys to building an irresistible brand, grab the FREE Download below!